If you have ever been to our website before, you might notice a few changes. We have also been working on our first TV commercial. I was mentioning all this to some people at an event recently when I was asked by someone unfamiliar with our program “Whaddya selling?” That’s a good question and I think I’ll try to answer it here.
The short answer is that we are currently offering an options trading course complete with our own text, companion videos, and twelve in-depth mentoring sessions with a veteran trader who acts as your personal mentor.
The long answer gets longer every day as we learn from our students just what can be done with the knowledge that we offer.
Some of our students were young people fresh out of college who completed the course and began trading professionally. This is what we expected when we began this enterprise. But we have also had a number of equity traders who realized that options gave them more leverage and defined risk and thus could enhance their market returns. There were business professionals who wanted to learn how to protect their retirement accounts and other investments. We have taught professional futures traders who wanted to learn how to trade options on futures. We have also taught people who were retired, laid-off, or just dissatisfied with their jobs who wanted a new career. Besides just giving our students the course, we have taught some of them how they can use options to protect the value of their homes, or hedge their business exposure.
So what are we selling? Knowledge, opportunity, peace-of-mind, a new life? You tell us.